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Guest confusion - AI Generated

“Guests Love Confusion”: Top Consulting Firm Shares Bold New Strategies for Hospitality Success

Guest Experience, Hotels / Leave a Comment

Consulting firm Brantley & Wintle’s new hospitality white paper advocates “curated inconvenience” through check-in scavenger hunts, riddle-locked rooms, and fax-only support. They recommend rebranding housekeeping, installing deliberately broken AI, replacing loyalty points with “digital vibes,” and designing hotels around existential uncertainty. Industry veterans call it the “dumbest collection of advice” ever conceived.

“Guests Love Confusion”: Top Consulting Firm Shares Bold New Strategies for Hospitality Success Read More »

Close-up of a conference directional sign indoors, guiding participants.

Hotel Technology Conference 2025: Indianapolis Report Reveals Industry’s Bold Leap Backward

Guest Experience, Hotels, Restaurants, Travel Tips / Leave a Comment

LOTEC 2025 in Indianapolis showcased hospitality’s strangest trends: hotels abandoning cloud computing for basement servers, collecting massive guest data but never using it, and slapping “AI” labels on basic Excel macros. Plus, guilt-tipping technology makes payment terminals weep when guests don’t tip housekeeping staff.

Hotel Technology Conference 2025: Indianapolis Report Reveals Industry’s Bold Leap Backward Read More »

Fashionable young woman in sunglasses using an ATM, showcasing urban style.

Tech-Forward Hotel Brands Battle Epidemic of Guests Confusing Self-Service Kiosks for ATMs

Guest Experience, Hotels / Leave a Comment

Tech-savvy hotels’ sleek self-service kiosks are being mistaken for ATMs by confused guests who insert debit cards, enter PINs, and request cash withdrawals. Hotels report incidents of guests trying to withdraw money from check-in terminals, prompting desperate signage reading “This is NOT an ATM” to minimize the widespread confusion.

Tech-Forward Hotel Brands Battle Epidemic of Guests Confusing Self-Service Kiosks for ATMs Read More »

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