Premium Air: How Hospitality’s Hottest Amenity is Leaving Budget Guests Breathless
In a bold reimagining of the guest experience, forward-thinking hoteliers have identified their most undermonetized asset: the very air their guests breathe. Industry insiders report that Indoor Air Quality (iAQ) has emerged as hospitality’s most exciting revenue opportunity. The strategy is simple: subtly decrease iAQ standards in base-tier rooms to create contrast with “Pure Air Suites.”
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